After the Presentation...

It's done! I'm so glad I put as much work into this project as I have. The final pieces are convincing and viable and I am really proud of how they look and work together. I appreciate all of the comments and critiques I got today and look forward to seeing everyone else's presentations on Wednesday!

I'll post some photographs of the final pencil tin gift and branded art supplies soon.

Standards Manual: Final

All that is left is to print the manual and bind it. It looks really similar to the other posts I've done but the backside of each page will be flooded with the dominant color of the page. This will make the piece interesting to look at from both sides.

System Application: Final

  

This is the final design for my mailers for my system application. The full size is 6" x 6". It would serve as a postcard type mailer that would be sent to designers letting them know about the next Creativeright event. On the backside a block of text explains the exhibit in the same format as the letterhead done earlier. Here is a mock-up of the final Thank You card that goes inside the metal colored pencil tin. It thanks the individual for donating money to Creativeright and reiterates where the money is going. The card is made out of blue cardstock with a dark blue band with the Creativeright logo embossed in white. (This will only happen if my stamp comes in the mail, wish me luck!)

Graphic Standards Manual: Pages

This is the work I have done so far on my Graphic Standards Manual. Each page correspond to a different aspect of the identity of Creativeright. The colors follow a simple spectrum and are only repeated if the area needs more space (i.e. the color section). 

I'm really happy with how it is looking and once it is all put together, I think it will pretty interesting to look at as well as a good reference piece for a designer working on identity pieces.

System Application: Digital Mock-Up

Here are a few mock-ups of the system application. It consisted of a series of mailers and thank you notes that would go to those that donate. Each series will have a piece in each color. In order to integrate my folder from my business system (it was the only piece that lacked a bar), I reflected that in the thank you notes. I did try adding the bar in the folder and it made the folder very unbalanced.

If I manage to find time and resources, I still want to include my idea of the branded pencil tin and notebook that would be included in the thank you package.

I would really appreciate feedback. This is due next week and I really want it to be a successful piece in my overall system and identity.

Graphics Standards Manual: Digital Rough

Here is my refined digital rough. The symbol will be a white binding post that will somehow have the symbol on top. If anyone has any suggestions on how to do that, that would be great! It's a little small so go ahead and click on it to see it larger. The full size is 10" x 3.4". This size and format promotes the viewer to fan out the book and see each page. A fan book format also allows for quick reference to the material. I'll post each page as I finish them, but this is a look at the whole piece.
I'm trying to decide whether I should keep the corners square or rounded. Also, is there too much white space? I really like the white space but once it's fanned out, it might be too much.

Graphics Standards Manual: Sketches

For initial sketches for the graphics standard manual for Creativeright, I wanted to do something a little bit different and creative. I thought about different formats, such as one that folded out from the center with a seal in the center, a tri-fold poster, swatch book, to a series of business card pieces. After talking with Ange, I decided to pursue the idea that reflected a color swatch book as the colors are so important to the images and identity.