9.03.2008

bad logos


Painted Prairie is a company that personalizes products for their customers. This includes lunch boxes, dog bowls, mugs etc. They paint fun letters using simple paint pens in bright colors. The Painted Prairie logo does not fit that idea at all. It's tan and maroon colors suggest a country living idea. Script type does not fit the fun style but rather supports a formal and more sophisticated look. Also, the texture in the background is a textile. Painted Prairie work on plastics and ceramics, not textiles.

Moberly's is a printing company. It's hard to beleive but true. This would fit better with a mechanic than a printer. The overused and nostalgic type suggests a vintage and traditional style. A printer should provoke an idea of modernity and forward thinking.
This ISEP logo is for a school, but the viewer would never know it unless a lengthy description is included. In terms of design, it is alright, however, this logo does nothing for the company or its mission as an educational institution. The logo looks somewhat template-like in that this idea could suit a large amount of companies. This is a problem because if the logo lends itself so well to other companies, it makes it more difficult to effectively connect the logo to the school.

Dakota Lettering is a screen-printing company, this is obvious by the large t-shirt in the center of the logo. The worst part of this logo, by far, is the destruction of the type used. The letter-forms have been stretched lengthwise and smashed vertically. Also, the curved words do not follow the outline of the circle. In looking at the word "lettering" the G is much closer to the edge of the circle than that of the L.


First off is the Minnesota State Fair logo. With the muted color sheme and clipart imagry surrounding the logotype, it protrays a tacky and unsophisticated look.

No comments: