Company Logo Design: Design Breif

From the research and critiques was created this design brief. It reflects the feelings, efforts and goals of my fictional company entitled.

Creativeright

It is the Creativeright of each and every student have an outlet for creative expression within his or her high school. This organization strives to enforce that idea by hosting events that translate to money and supplies for Twin Cities schools. More specifically, we hold art and design events to raise money for art supplies that we then donate to schools. These events include gallery receptions, lectures and other art and design events in which admission and donations will be collected.

In order to put on these events, we contact area vendors to donate what is needed for these events including refreshments, lecturers, and activities. We will create mailers, brochures, t-shirts and other print materials in order to spread our cause and promote our design events. These pieces will be sent to design firms, college campuses, art retailers, and the general public in order to effectively make our cause known.

The audience for this organization consists of area art and design creatives and professionals that want to help cultivate and advance creativity within Twin Cities schools while attending exciting and hip design events.

Copyright shows ownership and pride in one’s work. This audience recognizes and appreciates this ideal. The title Creativeright supports that idea while supporting the idea of helping others, especially those in a creative field such as art oriented high school students,. This in turn encourages attendance to the events and make this organization a creative and social success.

Although there are several art initiatives in practice within the art world that are geared towards getting art programs funded within schools, Creativeright is unique. “Rock the Arts” and “Americans for the Arts” programs act as advocates for local schools but do not offer a physical means with which to increase actual supplies in our schools. Creativeright successfully fills this niche by raising money that translates into quality art supplies for Twin Cities high schools.

Identity

The identity of Creativeright must possess sophisticated and smart design style in order to appeal to area design and art professionals but still reflect the philanthropic effort to raise money for art supplies in Twin Cities high schools.